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Jeff Macke
Jeff Macke

Retail Sales Beat and More!

Hollywood Goes Denim, restaurants reporting and Gov't Data Breakdown

 

 

 

1. Hollywood Goes Denim

Last week in a Members only...

September 16, 2025
The Macke Letter
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Jeff Macke
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$GAP
$AEO
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$CRBL
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Jeff Macke
Jeff Macke

Week In Review: September 12

Week in Review!

Below is my weekly video for members of Macke's Retail Roundup.

A strong week for the Portfolio+ and the Starting 10, more room to run for mall stocks and beating the Market.

All this and more in this week's video!

...
September 12, 2025
The Macke Letter
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Video
Macke's Retail Roundup
$TGT
$GAP
$LULU
$GAP
$AEO
$RH
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$ATZ.TO
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Jeff Macke
Jeff Macke

Weekly Video: Hot or Not?

Catching more of last week's rally. Getting ready for RH

Weekly video for September 10th.

 

The strong keep getting stronger. This isn't time to be calling bottoms on retail stocks still trending lower. Get ready for the Dead show that is RH earnigns and Lovesac; all this in more!

...

September 10, 2025
The Macke Letter
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Jeff Macke
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$LEVI
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Video
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Jeff Macke
Jeff Macke

3 to Watch This Week

TKO, Lulu Stretched to the Downside?

 

One:  Paramount Skydance, TKO & Netflix

 Last week the White House confirmed plans to host a UFC event. It will be between the White House and the Lincoln Memorial as part of Independence Day...
September 8, 2025
The Macke Letter
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Jeff Macke
The Macke Letter
$LULU
$AEO
$TKO
LOVE
$NFLX
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Jeff Macke
Jeff Macke

AEO Report Card

Stellar Grades for American Eagle

 

American Eagle Aces Q2 & FY Guidance!

 

 

American Eagle beat estimates and guided Q3 and Q4 above analyst estimates last night. The news sent $AEO shares up 20% in...

September 4, 2025
The Macke Letter
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Jeff Macke
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$AEO
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Jeff Macke
Jeff Macke

4 Things to Watch This Week

Lulu, AEO and Macy's report! Plus Tennis!

 

One: Lululemon Reports Thursday: Athleisure on Deathwatch 

 

I’ve been watching Lululemon literally its entire life as a public company (we covered the IPO on CNBC’s Fast Money in July of...

September 2, 2025
The Macke Letter
The Jeff Macke Portfolio
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Jeff Macke
The Macke Letter
$LULU
$M
$AEO
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Jeff Macke
Jeff Macke

The Consumer Shows Up! WSM, ANF and Kohl's Report Cards

A quick breakdown of what you need to know about today's earnings

Kohl's, Williams-Sonoma beat! Abercrombie is a tale of two companies. Foot Locker is barely trying ahead of Dick's takeover.

Here's my instant-reaction to this morning's retail earnings. 

 

Kohl's...

August 27, 2025
The Jeff Macke Portfolio
Jeff Macke
The Macke Letter
earnings
$WSM
$LEVI
$ANF
macke letter
$KSS
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Jeff Macke
Jeff Macke

3 Storylines To Watch This Week

Huge earnings week for the mall! Furniture stocks burning!

It's the last week of summer and the biggest week of the year as retail earnings hit maximum intensity in the next 5 days. Here's what I'm watching while most of the other adults are on vacation:

 

 

1. The Earnings Flood...

August 25, 2025
The Jeff Macke Portfolio
Jeff Macke
The Macke Letter
earnings
$GAP
$AEO
$WSM
$LEVI
$ANF
$VSCO
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Jeff Macke
Jeff Macke

Members Only: Walmart Epilogue

What Walmart told us about Inflation and what it mean for Stocks
 

 

Walmart Sent a Chill Through Retail Yesterday

The world's biggest retailer cranked out a decent quarter yesterday morning and was met with Bronx tears by Wall Street and the rest of the investing world. WMT...

August 22, 2025
The Jeff Macke Portfolio Plus
Jeff Macke
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$WMT
$COST
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Jeff Macke
Jeff Macke

UPDATE: Target Report Card and Trade Idea

Looking for a way to profit of the Street's (and my own) disappointment

With shares down over 60% over the last 4 years, earnings declining and a CEO set to retire Target had a chance to make dramatic changes. Instead, the discount retailer made the most obvious, timid, decision possible, announcing 20-year company...

August 20, 2025
The Jeff Macke Portfolio
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Jeff Macke
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$TGT
Members Only
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Jeff Macke
Jeff Macke

TKO Scores a Knockout

TKO Rakes in huge cash for UFC. What I'm doing now.
 

TKO Scores a Knock-Out! 

TKO signed a $7.7 billion, 7 year deal with Paramount+ to air UFC content, including PPVs. TKO is getting a full price for the asset. Just on the surface, Paramount+ is paying a...

August 11, 2025
The Jeff Macke Portfolio
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Jeff Macke
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$TKO
$dis
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Jeff Macke
Jeff Macke

3 Reports to Watch This Week

On Holdings, Cava and Birkenstocks are poised to move this week.
 

According to Deutsche over 60% of the consumer facing companies that have reported so Q2 so far are lower. What's striking / concerning / disturbing is the spread between winners and losers. The downside reactions (RIP $CROX) are brutal, the...

August 10, 2025
The Macke Letter
Jeff Macke
The Macke Letter
$CAVA
$BIRK
$ONON
$SG
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Jeff Macke
Jeff Macke

Peloton Report Card

Expectations are high for Amazon tonight. Here's what to expect

Peloton reported a much better-than-expected quarter and guidance on (almost) every metric! CEO Peter Stern continues to find ways to rip out expenses without increasing churn. 

Put more simply, 18 months ago the question was whether or not...

August 7, 2025
The Jeff Macke Portfolio
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$PTON
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Jeff Macke

Portfolio Update! Building Some Cash

Building Cash into Earnings Season

Quick Update for Members: Portfolio Changes!

In Friday's video, recorded during the meat of a stock market battering, I announced that I'd be selling two of our portfolio holdings. I closed the positions at yesterday's close....

August 5, 2025
The Jeff Macke Portfolio Plus
Jeff Macke
The Macke Letter
earnings
$SBUX
$CHWY
Members Only
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Jeff Macke
Jeff Macke

5 Reports to Watch This Week

These 5 Stocks will set the tone for a critical week.

Buckle up for Earnings

Coming off a week marked by negative headlines (Tariff Madness, Lousy Jobs, and the biggest index declines since May), the stock market is heading straight into the heart of the real...

August 4, 2025
The Macke Letter
Jeff Macke
The Macke Letter
$dis
$OPEN
$FRPT
$TKO
$HIMS
Jeff Macke
Jeff Macke

Sunday Musings, Visiting Target and Walmart

Can retailers recover from a brutal 5 days?

Sunday Musings Ahead of a Huge Week

The long grind higher since the April 8th lows came to a thudding halt last week and, not surprisingly, it was the Consumer Discretionary names leading the way lower. By the time the...

August 3, 2025
The Macke Letter
Jeff Macke
The Macke Letter
$TGT
$WMT
$PTON
$UBER
$dis
Jeff Macke
Jeff Macke

Amazon Earnings Report Card

Amazon fails to explain AWS relative underperformance

Yesterday I wrote, "Amazon famously doesn't care what it reports from quarter to quarter, but as a shareholder, I certainly do".

Boy, is that biting me in the ass this morning. Amazon looks set to open 8% lower despite yet another quarter of...

August 1, 2025
The Jeff Macke Portfolio
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Jeff Macke
The Macke Letter
$AMZN
earnings
Members Only
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Jeff Macke
Jeff Macke

Amazon Earnings Preview!

Expectations are high for Amazon tonight. Here's what to expect

Amazon famously doesn't care what it reports from quarter to quarter, but as a shareholder, I certainly do.

With the Everything Store set to report tonight on the heels of blockbusters from Microsoft and Meta, and $AMZN shares underperforming...

July 31, 2025
The Jeff Macke Portfolio
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Jeff Macke
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$AMZN
earnings
Members Only
5
Jeff Macke
Jeff Macke

5 Charts to Watch

5 Charts I'm watching today

VFC is Screaming Higher!

 

 

The owner of Vans, Columbia and Timberland (among other things) came in better than expected despite yet another decline in the Vans division, which fell by 14%. There's a...

July 30, 2025
The Macke Letter
Jeff Macke
The Macke Letter
$PTON
$SPOT
$ETSY
$VFC
$SBUX
x
Jeff Macke
Jeff Macke

Starbucks Report Card: Good Enough for Now

Starbucks gets a pass from Wall Street

Starbucks got away with one on Tuesday.

The company missed on EPS, posted a 6th straight quarter of negative comps and still has little to show for 12 months of work CEO Brian Niccol has put in since he was plucked away from Chipotle for a cool...

July 29, 2025
The Jeff Macke Portfolio
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Jeff Macke
The Macke Letter
$SBUX
Members Only
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Jeff Macke
Jeff Macke

Why I Bought AEO

One campaign won't save AEO... but it can move the stock

I couldn't stop thinking about AEO's new campaign. Not because of the actress or the fake(?) controversy being kicked up online. My interests are artistic, historic and pecuniary. 

I wrote about the...

July 27, 2025
The Macke Letter
Jeff Macke
$AEO
$LEVI
The Macke Letter
Winona
Jeff Macke
Jeff Macke

Falling into the Gap

Abercrombie took the pipe, Foot Locker was predictably lousy. Where I'm looking now as we grind through Mall Store Earnings,

Some of the best trades I make are the ones I pass on entirely. So it was for $ANF which into earnings this...

March 5, 2025
The Macke Letter
The Macke Letter